MASE', Stefania Statistiche
MASE', Stefania
A 30-Year-Long Relationship via the Art-based management perspective
2019-01-01 Masè, S.; Cedrola, E.; Cohen, Cheminet; G., Sharma
Ar(Re)tailing: Retailers new art galleries?
2015-01-01 Mase', S.; Cedrola, Elena
Arena Water Instinct: Innovation built-in the company DNA
2019-01-01 Cedrola, E.; Silchenko, K.; Masè, S.
Art-based secondary associations for luxury brands
2018-01-01 Masè, S.; Cedrola, E.; Davino, C.; Cohen-Cheminet, G.
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes
2019-01-01 Masè, S.; Cohen-Cheminet, G.; Cedrola, E.
Consumers Reaction to Artification
2018-01-01 Masé, S.; Cedrola, E.; Davino, C.; Geneviève, Cohen-Cheminet
Cultural distances, linguistic differences, and marketing: what challenges?
2018-01-01 Cedrola, Elena; Fantini, G.; Masé, S.
DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM
2024-01-01 Mase, Stefania; Giovannetti, Marta; Colapinto, Cinzia; Cedrola, Elena
DISTANZA CULTURALE, TEMI AMBIENTALI E INTERNAZIONALIZZAZIONE DELLE IMPRESE ITALIANE NEI MERCATI EMERGENTI
2010-01-01 Cedrola, Elena; Silvestrelli, Patrizia; Spigarelli, Francesca; Mase, S.
Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model
2017-01-01 Cedrola, Elena; Cohen Cheminet, G.; Masé, S.
L'innovazione nei percorsi di internazionalizzazione delle imprese italiane: nuovi approcci ai mercati e nuovi modelli di business.
2013-01-01 Cedrola, Elena; Masè, S.; Battaglia, L.; Monti, Federica
La vocazione territoriale tra approccio sistemico e situazionista: analisi di una collaborazione culture driven tra aziende del made in Italy attraverso il caso del Contratto di Rete Polo Alta Moda Area Vestina
2014-01-01 Cedrola, Elena; Mase, S.
Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa
2015-01-01 Cedrola, Elena; Mase', Stefania; Geneviève, Cohen Cheminet
Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige
2017-01-01 Masé, S.; Cedrola, Elena
Measurement Scale of Aesthetic Style: Scale Refinement and its Effect on Brand Quality and Brand Loyalty
2019-01-01 Masè, S.; Huaman Ramirez, R; Cedrola, E.
Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands
2020-01-01 Mase', S.; Cedrola, E.; Cohen Cheminet, G.; Davino, C.
Nets and networks supporting firms internationalization process
2012-01-01 Cedrola, Elena; Mase', Stefania
The Italian Network Contract of “Polo Alta Moda Area Vestina”: from a territorial net to a system of excellences
2013-01-01 Cedrola, Elena; Masè, S.
The Italian Network Contract of “Polo Alta Moda Area Vestina”: From a Territorial Net to a System of Excellences
2015-01-01 Cedrola, Elena; Mase', Stefania
The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
2017-01-01 Mase', Stefania; Silchenko, Ksenia