MASE', Stefania Statistiche

MASE', Stefania  

Dipartimento di Economia e diritto  

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Titolo Data di pubblicazione Autore(i) File
A 30-Year-Long Relationship via the Art-based management perspective 1-gen-2019 Masè, S.; Cedrola, E.; Cohen, Cheminet; G., Sharma Mase_artsmanagementreviewliterature_2019.pdf
Ar(Re)tailing: Retailers new art galleries? 1-gen-2015 Mase', S.; Cedrola, Elena ARTICOLO ArRetailing Retailers nuove gallerie darte (00000002).pdf
Arena Water Instinct: Innovation built-in the company DNA 1-gen-2019 Cedrola, E.; Silchenko, K.; Masè, S. -
Art-based secondary associations for luxury brands 1-gen-2018 Masè, S.; Cedrola, E.; Davino, C.; Cohen-Cheminet, G. Monaco Symposium - Art Based Secondary Associations for Luxury Brands.pdf
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes 1-gen-2019 Masè, S.; Cohen-Cheminet, G.; Cedrola, E. 2019_GFMC_paper_79.docx
Consumers Reaction to Artification 1-gen-2018 Masé, S.; Cedrola, E.; Davino, C.; Geneviève, Cohen-Cheminet Consumers reaction to artification.pdfCONSUMERS’ REACTION ON ARTIFICATION STRATEGIES.pdf
Cultural distances, linguistic differences, and marketing: what challenges? 1-gen-2018 Cedrola, Elena; Fantini, G.; Masé, S. Cedrola.pdf
DISTANZA CULTURALE, TEMI AMBIENTALI E INTERNAZIONALIZZAZIONE DELLE IMPRESE ITALIANE NEI MERCATI EMERGENTI 1-gen-2010 Cedrola, Elena; Silvestrelli, Patrizia; Spigarelli, Francesca; Mase, S. -
Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model 1-gen-2017 Cedrola, Elena; Cohen Cheminet, G.; Masé, S. Cedrola_Fashionartificationreserch_2017.pdf
The Italian Network Contract of “Polo Alta Moda Area Vestina”: From a Territorial Net to a System of Excellences 1-gen-2015 Cedrola, Elena; Mase', Stefania Pre_Print_Cambridge_Press_Tenerifi_Conference.doc
The Italian Network Contract of “Polo Alta Moda Area Vestina”: from a territorial net to a system of excellences 1-gen-2013 Cedrola, Elena; Masè, S. -
L'innovazione nei percorsi di internazionalizzazione delle imprese italiane: nuovi approcci ai mercati e nuovi modelli di business. 1-gen-2013 Cedrola, Elena; Masè, S.; Battaglia, L.; Monti, Federica -
La vocazione territoriale tra approccio sistemico e situazionista: analisi di una collaborazione culture driven tra aziende del made in Italy attraverso il caso del Contratto di Rete Polo Alta Moda Area Vestina 1-gen-2014 Cedrola, Elena; Mase, S. CC.pdf
Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa 1-gen-2015 Cedrola, Elena; Mase', Stefania; Geneviève, Cohen Cheminet Mase_Cedrola_Cohen_2015.pdf
Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige 1-gen-2017 Masé, S.; Cedrola, Elena LV.pdf
Measurement Scale of Aesthetic Style: Scale Refinement and its Effect on Brand Quality and Brand Loyalty 1-gen-2019 Masè, S.; Huaman Ramirez, R; Cedrola, E. -
Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands 1-gen-2020 Mase', S.; Cedrola, E.; Cohen Cheminet, G.; Davino, C. Mase_artificationluxurybrands_2020.pdf
Nets and networks supporting firms internationalization process 1-gen-2012 Cedrola, Elena; Mase', Stefania -
The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience 1-gen-2017 Mase', Stefania; Silchenko, Ksenia -
The process of artification for luxury brands searching for a new balance between ethics and aestethics 1-gen-2016 Masé, S.; Cedrola, Elena Visualizing Consumer Culture PARIS 21 October 2016.pptx