The relationship between Arts & Business – recently identified as art-based management – is a win-win association between two equal, but disconnected counterparts, both looking for long term benefits. As a burgeoning area of research, art-based management still lacks clearly defined boundaries. A systematic literature review is used here to perform as wide and comprehensive an analysis as possible of the last 30-years relationship between Art & Business. This retrospective gives a solid ground both for managers from different industries who contemplate strategies referable to the art-based management framework and for art managers who consider their roles as active referents for private donations
A 30-Year-Long Relationship via the Art-based management perspective
Masè S.;Cedrola E.;
2019-01-01
Abstract
The relationship between Arts & Business – recently identified as art-based management – is a win-win association between two equal, but disconnected counterparts, both looking for long term benefits. As a burgeoning area of research, art-based management still lacks clearly defined boundaries. A systematic literature review is used here to perform as wide and comprehensive an analysis as possible of the last 30-years relationship between Art & Business. This retrospective gives a solid ground both for managers from different industries who contemplate strategies referable to the art-based management framework and for art managers who consider their roles as active referents for private donations| File | Dimensione | Formato | |
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Mase_artsmanagementreviewliterature_2019.pdf
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