The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.
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Titolo: | Market Driven Management and Intangible Assets in Global Television Set Manufacturers |
Autori interni: | |
Data di pubblicazione: | 2010 |
Rivista: | |
Abstract: | The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations. |
Handle: | http://hdl.handle.net/11393/99201 |
Appare nelle tipologie: | 01.01 Articolo in Rivista |
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File | Descrizione | Tipologia | Licenza | |
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2010. Market Driven Mgmt and Intagible Assets_Symphonya.pdf | Versione editoriale (versione pubblicata con il layout dell'editore) | DRM non definito | Open AccessVisualizza/Apri |
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