The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

Market Driven Management and Intangible Assets in Global Television Set Manufacturers

SILVESTRELLI, PATRIZIA
2010

Abstract

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.
University of Milan-Bicocca
Nazionale
http://www.unimib.it/go/page/Italiano/Symphonya-Emerging-Issues-in-Management/2010-Issue-2-Intangible-Assets-Global-Competition
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11393/99201
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