The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.
Market Driven Management and Intangible Assets in Global Television Set Manufacturers
SILVESTRELLI, PATRIZIA
2010
Abstract
The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.File in questo prodotto:
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2010. Market Driven Mgmt and Intagible Assets_Symphonya.pdf
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