This research takes place within a broader study, which aims at highlighting the evolution strategies of the companies competing within the consumer electronics industry, and the consequent changes that have characterized the market worldwide. This paper analyzes some management and organizational issues of a medium Italian firm (Mivar), which has been producing television sets for almost forty years. However, the aim of this paper is to underline not so much the path of business growth, but the process of a gradual loss of competitiveness, which has now led this firm to a position of total dependence on its environment and that could provoke its exit from the market. We highlight that the globalization of an industrial sector does not imply a consequent internationalization of the firms operating in it. The leadership of huge multinational companies controlling the entire supply chain as well as the final market, and the lack of internationalization of Mivar cause several problems to the firm in acquiring resources and components, therefore compromising not only the system of its relationships with upstream and downstream companies, but also the survival itself.
Managing the Global Supply Chain: The Crisis of an Italian Medium Firm within the Consumer Electronics Industry
SILVESTRELLI, PATRIZIA
2010-01-01
Abstract
This research takes place within a broader study, which aims at highlighting the evolution strategies of the companies competing within the consumer electronics industry, and the consequent changes that have characterized the market worldwide. This paper analyzes some management and organizational issues of a medium Italian firm (Mivar), which has been producing television sets for almost forty years. However, the aim of this paper is to underline not so much the path of business growth, but the process of a gradual loss of competitiveness, which has now led this firm to a position of total dependence on its environment and that could provoke its exit from the market. We highlight that the globalization of an industrial sector does not imply a consequent internationalization of the firms operating in it. The leadership of huge multinational companies controlling the entire supply chain as well as the final market, and the lack of internationalization of Mivar cause several problems to the firm in acquiring resources and components, therefore compromising not only the system of its relationships with upstream and downstream companies, but also the survival itself.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
