Memetic Aesthetics between Artistic Production and Cultural Heritage

Today there is nothing in the giant cauldron of the internet that doesn’t create an avalanche of memes in response. Considering memes as the result of the use of creativity to express ourselves, our humor, values and generally our understanding of the world, we can say that memes are a kind of digital and personal form of art with the purpose to involve creativity in the selection and manipulation of symbols, images and texts, to convey specific messages or emotions. But, what could be nowadays the relationship between artistic production and memetic aesthetics (the process behind memes creation and the ways in which these engage with and reinterpret cultural symbols and references)? and what could make memes a form of digital contemporary cultural heritage? The aim of this paper is trying to gain a deeper understanding of memes as multimodal artifacts that reflect and shape contemporary culture in the digital age.