Championing Gender Fluidity in Luxury Fashion: A Case Study on Gucci under Alessandro Michele’s Creative Direction

This research aims to explore the contributions of luxury fashion brands in fostering a discourse on gender identity. Taking Gucci as its primary point of inquiry, the study dissects how one of the industry’s iconic brands has navigated gender fluidity in its campaigns and outreach under the avant-garde and audacious vision of its former creative director Alessandro Michele. This investigation delves deep into Gucci’s multifaceted dedication to diversity, equity, and inclusion (DE&I), unraveling its strategic undertakings to champion gender inclusivity. The aim is to uncover the depth, significance, and potential ripple effects of Gucci’s stance in setting a precedent for the broader luxury fashion domain.