Lo sviluppo delle industrie culturali e creative in Cina: il caso dei videogame

Since 2008-2009 the Chinese government has been implementing policies aimed at supporting the diversification of the national economy. In addition to promoting high tech sectors and industrial upgrading, China has started to stimulate cultural and creative industries Cci also in the light of their indirect capability to promote innovation in the country. Currentl, the strong domestic demand for cultural and entertainment products is pushing all Ccirelated sectors across the board in China. n this article, we focus on the videogame industry, a sector where China has conquered global leadership in terms of maret size. e analze the maor drivers that have contributed to growth, including digitization, webbased financial innovation as well as social and demographic aspects. pportunities and challenges faced b maret operators, particularl foreign, conclude our analsis