THE PRO LOCO ITALIAN VOLUNTEERS INVOLVED IN THE PROMOTION OF TOURIST EVENTS

Online ISSN: 1792-6521 The purpose of this study was describing who are the volunteers involved in the Pro Loco association; analysing how the sense of identification is strong in the participants; identifying the functions of motivations and the sense of self-efficacy and collective efficacy in the participants. Participants were 222 Italian volunteers. The 49% of them were members of the Pro Loco for more than 6 years. They show a strong identification with the group. The main reasons for their involvement and commitment in Pro Loco are community function and understanding function; on the other hand the career function is not a linked motivation. Volunteers show good levels of self-efficacy and collective efficacy and a positive association between function, identification and sense of self-efficacy and collective efficacy. Regressions show that the motivation to community function and understanding function are predictors of identification and sense of self-efficacy and collective efficacy.