| Nome |
# |
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Fondamenti di Marketing - Terza edizione, file de3e5026-5e73-83cd-e053-3a05fe0a1d44
|
13.190
|
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null, file de3e5026-5bcc-83cd-e053-3a05fe0a1d44
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1.514
|
|
Piccole e medie imprese e internazionalita’: strategie di business, relazioni, innovazione, file de3e5026-5a1b-83cd-e053-3a05fe0a1d44
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1.385
|
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null, file de3e5026-5461-83cd-e053-3a05fe0a1d44
|
643
|
|
The Italian bank's concept of the internet. A compared analysis with Europe and USA., file de3e5026-5443-83cd-e053-3a05fe0a1d44
|
598
|
|
Le aziende del lusso a sostegno dell’arte: una visione strategica della relazione arte e impresa, file de3e5026-f246-83cd-e053-3a05fe0a1d44
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598
|
|
Loyalty marketing e carte fedeltà: i risultati di una ricerca empirica, file de3e5026-598c-83cd-e053-3a05fe0a1d44
|
565
|
|
Marketing & Sales oltre la crisi: i cambiamenti in atto nelle medie imprese, file de3e5026-5a1a-83cd-e053-3a05fe0a1d44
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441
|
|
Heritage marketing e valorizzazione del territorio: il percorso verso l’innovazione sostenibile nel tessile, file de3e5028-74cc-83cd-e053-3a05fe0a1d44
|
436
|
|
Piccole e media imprese italiane oltre confine: un’indagine empirica, file de3e5026-57fa-83cd-e053-3a05fe0a1d44
|
379
|
|
FAAM Group: una storia ed un percorso imprenditoriale di successo, file de3e5026-5a31-83cd-e053-3a05fe0a1d44
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318
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Internet for franchising: current use and areas of improvement. Results of an empirical research, file de3e5026-5460-83cd-e053-3a05fe0a1d44
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298
|
|
New challenges for the internationalization of firms. Italian companies in China: business models and market policies, file de3e5026-5a32-83cd-e053-3a05fe0a1d44
|
285
|
|
null, file de3e5026-5e04-83cd-e053-3a05fe0a1d44
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273
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Territorio, relazioni e competitività. Verso nuovi percorsi di sviluppo nazionale ed internazionale per le piccole e medie imprese italiane, file de3e5026-57ef-83cd-e053-3a05fe0a1d44
|
252
|
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Internet per le piccole e medie imprese: potenzialità e stato dell’arte in Italia e in Europa, file de3e5026-545f-83cd-e053-3a05fe0a1d44
|
249
|
|
Championing Gender Fluidity in Luxury Fashion: A Case Study on Gucci under Alessandro Michele’s Creative Direction, file 0952b095-c718-4f76-9913-ae3345b6e6f5
|
209
|
|
Loyalty marketing and loyalty cards: a study of the Italian market, file de3e5028-37b7-83cd-e053-3a05fe0a1d44
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181
|
|
Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study, file de3e5028-c66c-83cd-e053-3a05fe0a1d44
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119
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Il turismo sostenibile nel settore alberghiero italiano: il caso EcoWorldHotel, file de3e5026-5b50-83cd-e053-3a05fe0a1d44
|
109
|
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Le piccole e medie imprese italiane in Cina. Verso un nuovo approccio di marketing, file de3e5026-57fc-83cd-e053-3a05fe0a1d44
|
101
|
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Arte popolare come eredità culturale di una marca in cerca di autenticità: il caso Dolce & Gabbana, file f8d827ca-b2e8-49a2-b142-59334f24dae6
|
100
|
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Le imprese europee appartenenti al settore delle energie rinnovabili: come operare per avere successo in Cina?, file de3e5026-ec90-83cd-e053-3a05fe0a1d44
|
87
|
|
Tecnologia e franchising. Il contributo di Internet all’evoluzione delle relazioni franchisor – franchisee – cliente, file de3e5026-57f4-83cd-e053-3a05fe0a1d44
|
79
|
|
Italian firms in China: emerging business models for family firms, file de3e5026-5c01-83cd-e053-3a05fe0a1d44
|
78
|
|
Internet per il franchising: qualcosa di nuovo o semplicemente un modo diverso per comunicare?, file de3e5026-599c-83cd-e053-3a05fe0a1d44
|
77
|
|
The Italian SMEs in the International context. A model to succeed in the global arena, file de3e5026-598a-83cd-e053-3a05fe0a1d44
|
68
|
|
Nuove sfide per l’internazionalizzazione delle imprese. le imprese italiane in Cina: modelli di business e politiche di mercato, file de3e5026-5a2f-83cd-e053-3a05fe0a1d44
|
64
|
|
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, file de3e5028-2d49-83cd-e053-3a05fe0a1d44
|
63
|
|
Cooperation in small and medium enterprises to break into international markets – Angeli della Moda on the Japanese market, file de3e5026-598d-83cd-e053-3a05fe0a1d44
|
58
|
|
Italian country image: the impact on business models and relations in Chinese business-to-business markets, file de3e5028-2e8f-83cd-e053-3a05fe0a1d44
|
54
|
|
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes, file de3e5027-147a-83cd-e053-3a05fe0a1d44
|
44
|
|
New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies, file de3e5028-c528-83cd-e053-3a05fe0a1d44
|
34
|
|
Servizi di pubblica utilità ed Internet: un focus sul settore postale europeo, file de3e5026-599b-83cd-e053-3a05fe0a1d44
|
33
|
|
Innovazione ed eco-sostenibilità nel settore tessile: il caso del distretto biellese, file de3e5026-5e21-83cd-e053-3a05fe0a1d44
|
33
|
|
B2B relational with a quality approach, file a2452cd7-ce99-4fd2-9242-eb41834390fb
|
28
|
|
Il turismo sostenibile nel settore alberghiero italiano: il caso EcoWorldHotel, file de3e5026-5b4f-83cd-e053-3a05fe0a1d44
|
23
|
|
Empowering Cultural Heritage through Digitalization Strategies and Metaverse Implementation, file 7e7cab1d-8d2d-4f36-9ed4-a3cbf70bfa4c
|
22
|
|
A Case of Blockchain in Agri-Food: Impacts on the Value Chain and Competitive Advantage, file 23240fd1-ba31-4a79-843c-df2e7f0c832a
|
15
|
|
The role of big data in understanding the effects of price promotion in the luxury fashion industry, file 7c89aeba-f8b1-43a1-ba70-3abef5c32bb2
|
15
|
|
Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China, file de3e5026-5c02-83cd-e053-3a05fe0a1d44
|
15
|
|
Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China, file de3e5026-5c00-83cd-e053-3a05fe0a1d44
|
11
|
|
Eccellenze italiane. Internazionalizzazione ed ecosostenibilità del distretto tessile biellese, file de3e5027-a693-83cd-e053-3a05fe0a1d44
|
8
|
|
The impact of salesperson’s ambidexterity and career stage: a quantitative study, file dc45280e-f28d-45a0-9ed3-8e4d6bc0bef5
|
7
|
|
Turismo e tecnologia digitale: la trasformazione del settore tra sfide e opportunità, file de3e5028-ad14-83cd-e053-3a05fe0a1d44
|
7
|
|
Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19, file f1eb429a-292e-4c8e-8aed-78883a7c5861
|
7
|
|
The Business Opportunity of Blockchain Value Creation among the Internet of Value, file 0b19af0a-8989-4dd5-ac09-006553520744
|
5
|
|
Interazione culturale e processi di negoziazione, file de3e5026-edc8-83cd-e053-3a05fe0a1d44
|
5
|
|
Il marketing internazionale per le piccole e medie imprese, file de3e5026-f24c-83cd-e053-3a05fe0a1d44
|
5
|
|
Key success factors to be sustainable and innovative in the textile and fashion industry: evidences from two Italian luxury brands, file de3e5028-88d1-83cd-e053-3a05fe0a1d44
|
5
|
|
FROM GENDER TO GENDERLESS SEGMENTATION: WHAT IS HAPPENING IN THE LUXURY FASHION INDUSTRY?, file de3e5028-8f42-83cd-e053-3a05fe0a1d44
|
5
|
|
Le imprese italiane in Cina: modelli di business emergenti, file de3e5026-59d3-83cd-e053-3a05fe0a1d44
|
4
|
|
Storia, economia, cultura, modelli di business e di marketing per operare con successo in Cina. La via verso la Terra di Mezzo, file de3e5026-edca-83cd-e053-3a05fe0a1d44
|
4
|
|
Eccellenze italiane. Internazionalizzazione ed ecosostenibilità del distretto tessile biellese, file de3e5027-a694-83cd-e053-3a05fe0a1d44
|
4
|
|
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance, file de3e5028-114c-83cd-e053-3a05fe0a1d44
|
4
|
|
Lo sviluppo di un'innovazione sostenibile. Best practices nel settore tessile e moda., file de3e5028-7ebd-83cd-e053-3a05fe0a1d44
|
4
|
|
ToDiGre - Towards Digital and Green Era in SMEs, file de3e5028-812a-83cd-e053-3a05fe0a1d44
|
4
|
|
Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni, file 9f75c133-ed61-48b4-945d-911e7e7368fb
|
3
|
|
Monte Carlo / Monte Carlo Markov Chain, file de3e5026-5ce3-83cd-e053-3a05fe0a1d44
|
3
|
|
COUNTRY REPUTATION, BRAND REPUTATION AND COMPANY REPUTATION: THEIR IMPORTANCE IN BUSINESS-TO-BUSINESS INDUSTRIES, file de3e5027-7030-83cd-e053-3a05fe0a1d44
|
3
|
|
International entrepreneurship and performance. What are the important factors in markets with high cultural distance?, file de3e5027-708f-83cd-e053-3a05fe0a1d44
|
3
|
|
La forza delle reti, file de3e5028-076f-83cd-e053-3a05fe0a1d44
|
3
|
|
L’impatto del “Technology infusion” nell’implementazione dei sistemi di Inside Sales e remote selling: nuovi modelli per la valorizzazione delle filiere marchigiane colpite dal covid-19, file de3e5028-2051-83cd-e053-3a05fe0a1d44
|
3
|
|
Digitalizzazione del turismo tra minacce e opportunità, file de3e5028-9403-83cd-e053-3a05fe0a1d44
|
3
|
|
Nuove metodologie imprenditoriali incentrate sull’industria 4.0 e marketing digitale, digital transformation, agile organization e customer experience, file de3e5028-97cd-83cd-e053-3a05fe0a1d44
|
3
|
|
The relevance of individuals’ perceived data protection level on intention to use blockchain-based mobile apps: an experimental study, file 30c8f73e-b8cc-452e-aa36-6e673024ff0d
|
2
|
|
Fashion and Gamification, file b377240f-5f2d-455f-9d29-32d2b1e8c0da
|
2
|
|
Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry, file de3e5026-c16b-83cd-e053-3a05fe0a1d44
|
2
|
|
The Italian Network Contract of “Polo Alta Moda Area Vestina”: From a Territorial Net to a System of Excellences, file de3e5026-ed09-83cd-e053-3a05fe0a1d44
|
2
|
|
null, file de3e5026-f2b9-83cd-e053-3a05fe0a1d44
|
2
|
|
null, file de3e5026-f2ba-83cd-e053-3a05fe0a1d44
|
2
|
|
null, file de3e5027-6fce-83cd-e053-3a05fe0a1d44
|
2
|
|
Three decades of research in health and food marketing. A systematic review, file de3e5027-715e-83cd-e053-3a05fe0a1d44
|
2
|
|
Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands, file de3e5027-dacb-83cd-e053-3a05fe0a1d44
|
2
|
|
Riattivare il Turismo dopo un disastro Naturale Project Title in English: Recovery Tourism after Natural disaster, file de3e5028-2d84-83cd-e053-3a05fe0a1d44
|
2
|
|
Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige, file de3e5028-39d5-83cd-e053-3a05fe0a1d44
|
2
|
|
Virtual Business Strategic Games in Online Higher Education
Acronimus: buGAM, file de3e5028-6c3d-83cd-e053-3a05fe0a1d44
|
2
|
|
Fattori chiave di successo per l’innovazione sostenibile nel settore tessile e moda. Best practices di due luxury brand del Made in Italy, file de3e5028-7feb-83cd-e053-3a05fe0a1d44
|
2
|
|
La segmentazione di genere nella moda: reazioni Instagram alle collezioni genderless, file de3e5028-8f54-83cd-e053-3a05fe0a1d44
|
2
|
|
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs' performance, file de3e5028-af1e-83cd-e053-3a05fe0a1d44
|
2
|
|
COMMUNICATING SUSTAINABLE SOURCING IN A DIGITAL CONSUMER ENVIRONMENT, file de3e5028-c308-83cd-e053-3a05fe0a1d44
|
2
|
|
COMMUNICATING COMPANIES’ SUPPLY CHAIN SUSTAINABILITY PRACTICES IN A DIGITAL ENVIRONMENT, file de3e5028-c63d-83cd-e053-3a05fe0a1d44
|
2
|
|
AI and Emotions: review, synthesis and research agenda, file 14e25170-fce7-41ff-8c61-58623128c5e4
|
1
|
|
Digitalizzazione del turismo tra minacce e opportunità, file 1b76198f-2ebc-4fd9-a200-01fef1c72c4b
|
1
|
|
Understanding Salespeople's Resistence to, and Acceptance and Leadership of Customer-Driven Change, file 1bccfbc6-5e38-4c35-91e3-e3d1c91e9c20
|
1
|
|
Understanding the enduring shifts in sales
strategy and processes caused by the COVID-19
pandemic, file 304c733b-93b0-4ed4-a0d0-3659341aee63
|
1
|
|
Blockchain: technology transforming the fashion industry, file 5a3db6ae-6eec-4601-8cca-ae4b4a462277
|
1
|
|
null, file 8c650210-e1b1-41da-bc81-f72b08098887
|
1
|
|
I modelli di business delle imprese italiane che operano in mercati con alta distanza culturale. Un focus sul mercato cinese: relazioni, strategie di marketing e performances aziendali, file de3e5026-5c54-83cd-e053-3a05fe0a1d44
|
1
|
|
Business models of Italian entreprises in markets with high cultural distance. A focus on the chinese market: crucial relations, marketing strategies and performances, file de3e5026-5c55-83cd-e053-3a05fe0a1d44
|
1
|
|
The country of origin effect (COO) in the industrial sectors: the results of an empirical study, file de3e5026-5ffc-83cd-e053-3a05fe0a1d44
|
1
|
|
Fashion Brand Internationalization, file de3e5026-ed10-83cd-e053-3a05fe0a1d44
|
1
|
|
null, file de3e5026-f2b7-83cd-e053-3a05fe0a1d44
|
1
|
|
L’effetto country of origin nei settori industriali: i risultati di una ricerca empirica, file de3e5026-f2bc-83cd-e053-3a05fe0a1d44
|
1
|
|
Renewable energy industries in Europe. Are they successful in the Chinese market?, file de3e5027-6e79-83cd-e053-3a05fe0a1d44
|
1
|
|
Introduzione - La forza delle reti, file de3e5028-06f9-83cd-e053-3a05fe0a1d44
|
1
|
|
ITeBA: Innovazioni Tecnologiche per il Benessere Aziendale post COVID - ITeBA: The technological innovations for corporate well-being post COVID, file de3e5028-2893-83cd-e053-3a05fe0a1d44
|
1
|
|
null, file de3e5028-2e0e-83cd-e053-3a05fe0a1d44
|
1
|
|
Arena Water Instinct: Innovation built-in the company DNA, file de3e5028-2e2e-83cd-e053-3a05fe0a1d44
|
1
|
|
AI DO ETHICS, file de3e5028-7d7e-83cd-e053-3a05fe0a1d44
|
1
|
| Totale |
23.298 |