Where Genius Loci Lives: Sustainable Business Models for Artists’ Houses in Italy and France

This paper explores the business models of artists’ houses in Italy and France. By mapping cultural residences in both counties, the study addresses the challenges and drivers of cultural tourism in these regions. Artists’ houses serve as cultural, economic, and social assets, offering immersive experiences into the lives of creators. Through sustainable strategies and hybrid physical-digital access, these sites foster local development, tourism, and cultural education. The paper compares Italian and French cases in terms of business models, highlighting best practices for enhancing visibility, economic viability, and community engagement through artist house networks.