Objekt- und adressatenorientierte Aspekte der Museumskommunikation

Art communication is a functional and specialized form of social communication constituting the meaning of art. It includes museum communication, understood not only as a transfer of individual and social knowledge about exhibits, but also as an opportunity to encounter art. The museum is thus a learning place as well as a space for experiences, emotions and relational exchanges.Thisthematic issue deals withthe role of language in museum communication concerningfig-urative art,in its relation bothtoother expression modesand to the target audienceswith their different languages and cultures. Within this framework the active role of museum visitors in the reception of exhibited works, stimulated by the use ofnew technological formats, is dis-cussedtoo.In particular, the papers focuson three main aspects: the interaction between iconic and verbal language, the need for a target-oriented (multimodal) museum communication, and the inves-tigation of multilingual and culture-specific knowledge transmission strategies.