ToDiGre - Towards Digital and Green Era in SMEs

According to the LinkedIn report for 2021 https://www.searchenginejournal.com/linkedin-top-15-in-demand-jobs-in-2021/392479/#close, among the 15 most desirable employees are: 1) Frontline Ecommerce Worker 2) Business Development and Sales Professionals 3) Digital Marketing Professionals 4) User Experience (UX) Professionals 5) Data Science Specialists 6) Artificial Intelligence Practitioners A common feature of all these professions is the digital nature of their activities. The project is aimed at these professions. In addition, it responds to the following processes that shape modern business and to which SMEs need to adapt: 1) The shift of trade to the web - the rapid growth of e-commerce - the coronovirus epidemic accelerated the global trend that was taking place anyway as part of the technological revolution known as Industry 4.0 - companies that have not yet moved their activities online are losing their competitiveness faster and faster and they will soon be unable to cope with the competition. 2) Automating customer service by introducing chatbots. With resource constraints, the smart way to get things done is through automation. 3) Generation Z has become the greatest market force, understanding the market completely differently and displaying consumer behaviour in a completely different way than previous generations. This creates a demand for new marketing strategies, new tools and new skills, as well as for new content that must be more visual and saturated with deeper content than before - refer not only to the substantive content of the message, but also for an attractive and visual message. 4) Moving business processes to the cloud - companies implementing the cloud have many benefits from improving processes, and at the same time cloud solutions are advanced, inexpensive, and easy to use. 5) Green shift – considering aspects of protection of the environment in every aspect of business operation. General objective: Enhancing skills and competencies of SME’s employees to foster digital and green transformation of companies. Specific objectives: • Define a profile of expert in digital and green transformation with associated knowledge, skills, and competencies. • Transforming entrepreneurs' thinking to act in the era of digital and green transformation. • Promote the skills and operational tools necessary to manage green innovation and the implementation of new digital technologies. • Improving and fostering a deep understanding of green and digital transformation and its impact on business reality, as well as business and social relationships. • Building soft and hard skills to structure, organize and control innovation and digital transformation processes. • Improving efficiency and increasing business efficiency. • Improving the understanding and ability to manage change and challenges for digital economy companies. • Introducing new teaching methods such as edutainment, digital case studies, simulations, and games. • Encouraging students to think critically about the globalizing world, looking for lasting solutions and a holistic approach.