Students Who Co-Create Their Case Studies. How Participative Experiences Enlighten Business Education

"The main, driving purpose of this work is to highlight the potential of content co-creation, in a mindset of a pro-active critical approach (Mingers, 2000) and of an independently-led problem solving (Carriger, 2015). This is an experience that generates surprising levels of engagement, involvement and motivation, similar to those observable in gamification (Poole et al., 2014; Dias, 2017), and perhaps even higher, because here the experience is real; it happens in the field of a real “product”: the codesigned case" (p. 195).