Future tourism experiences will be more oriented towards destinations eco-friendly and responsible lifestyles, as shown by the reports ITB Travel Trends Report and UNWTO (Cavagnaro, Staffieri 2014). The research confirms that the number of travellers looking for accommodation to ensure greater respect for the environment is constantly growing. Also in Italy, where, in 2011, the "Report Sustainable Tourism and Ecotourism" showed that many Italians considered sustainable tourism a requirement and the majority of tourists would prefer to spend more for a sustainable place. The implications in terms of sustainable tourism are very strong because this imply a growing awareness of individual choices’ impact on global effects. Consequently, to meet this growing demand of the market and to reduce the tourism impact on environment, some hotels, B&B and cottages invested in clean energy, in water conservation, waste reduction, sustainable transport, in organic food and zero km policy. The preferences for eco-tourism are partially explained by pro-environmental attitudes and values, because ecotourist choice can be affected by additional motivational factors (Maeran, 2009). People who have a strong pro-environmental activities and services may prefer typical traditional tourism or mass (ie a strong environmental impact). On the other hand, some typical activities and services of ecotourism can earn the preference of people do not pay particular attention to environmental issues (Passafaro et al., 2012). Gender is a significant variable, in this field, even if there are few researches on this aspect. The existing ones show a greater attitude towards sustainable activities carried on by women, both in managing hospitality and in promoting good practices. Many eco-friendly entrepreneurships are women in Italy and this is a growing phenomenon. Case of study. The research investigates social representation of sustainable and responsible tourism experience and the associated factors in a sample of Italian young and adults . Aims: To examine the gender social representation about sustainable hospitality comparing it with factors such as the dominance orientation, the identification with the ingroup, the wellbeing and responsibility propensity. Hypothesis: women are more likely to sustainable hospitality, have lower scores of dominance, have more identification, responsibility and well-being propensity. Measures: item ad hoc about social representation of sustainable hospitality, Social Dominance Orientation (SDO, Sidanius, Pratto, 1999; Di Stefano, Roccato, 2005); Social well-being scale (Keyes, 1998; Zani, Cicognani, 2004), Social Responsibility Scale (SRS, Berkowitz, Daniels 1964; Passini, Morselli, 2006). The results are working progress.
Gender differences in tourism and hospitality in Italy
CRESPI, ISABELLA;FERMANI, ALESSANDRA;STARA, FLAVIA
2015-01-01
Abstract
Future tourism experiences will be more oriented towards destinations eco-friendly and responsible lifestyles, as shown by the reports ITB Travel Trends Report and UNWTO (Cavagnaro, Staffieri 2014). The research confirms that the number of travellers looking for accommodation to ensure greater respect for the environment is constantly growing. Also in Italy, where, in 2011, the "Report Sustainable Tourism and Ecotourism" showed that many Italians considered sustainable tourism a requirement and the majority of tourists would prefer to spend more for a sustainable place. The implications in terms of sustainable tourism are very strong because this imply a growing awareness of individual choices’ impact on global effects. Consequently, to meet this growing demand of the market and to reduce the tourism impact on environment, some hotels, B&B and cottages invested in clean energy, in water conservation, waste reduction, sustainable transport, in organic food and zero km policy. The preferences for eco-tourism are partially explained by pro-environmental attitudes and values, because ecotourist choice can be affected by additional motivational factors (Maeran, 2009). People who have a strong pro-environmental activities and services may prefer typical traditional tourism or mass (ie a strong environmental impact). On the other hand, some typical activities and services of ecotourism can earn the preference of people do not pay particular attention to environmental issues (Passafaro et al., 2012). Gender is a significant variable, in this field, even if there are few researches on this aspect. The existing ones show a greater attitude towards sustainable activities carried on by women, both in managing hospitality and in promoting good practices. Many eco-friendly entrepreneurships are women in Italy and this is a growing phenomenon. Case of study. The research investigates social representation of sustainable and responsible tourism experience and the associated factors in a sample of Italian young and adults . Aims: To examine the gender social representation about sustainable hospitality comparing it with factors such as the dominance orientation, the identification with the ingroup, the wellbeing and responsibility propensity. Hypothesis: women are more likely to sustainable hospitality, have lower scores of dominance, have more identification, responsibility and well-being propensity. Measures: item ad hoc about social representation of sustainable hospitality, Social Dominance Orientation (SDO, Sidanius, Pratto, 1999; Di Stefano, Roccato, 2005); Social well-being scale (Keyes, 1998; Zani, Cicognani, 2004), Social Responsibility Scale (SRS, Berkowitz, Daniels 1964; Passini, Morselli, 2006). The results are working progress.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
