Implementing the Future Rural Policy. A Multi-stakeholder Governance Test in Reality

In a changing and turbulent economic global scenario, the public sustain to agriculture will face counteracting local forces originating from some local actors, unwilling to accept all the facets of the CAP and the RDP. Power and leadership of actors and main social leader can help or contrasts implementation of public policies. So that policymakers will not avoid the confron- tation with people and the hard work to continuously survey their willings and interests. The comparison between two case-studies located in different Italian regions (the Marches and Friuli Venezia-Giulia) showed the essential role of local interests in the success/failure of implement- ing the public interventions. The paper reports results of case-studies located in different socio- geographical areas, the case of the ‘Verdicchio of Matelica Wine Road’ in the Marches, and the case of the ‘Rural District Bassa Pianura Friulana’. The failure of a proposed rural policy depends on local counteracting interests. Implementing the Future Rural Policy in a view of positive suc- cess does necessitate the continual and fatiguing consultations with local communities.