The ICT revolution is changing our way of living, working, producing and consuming which can be summarized as “sharing economy” based on quick and fast decision of purchasing and consumption. However, the digital era which is, on one hand, an opportunity because everything is reachable in few clicks in terms of buying and selling with complete information (internet through pc, tablet or smartphone), it should be used with cautions. This situation decreases our barriers and control on product quality and guarantee. Therefore, the role of research centre and consumers' organizations become crucial to support consumers through precise, reliable, updated, fast and ready-to-use information and tools (apps in particular). Two are the main target groups of this project: the young people from 16 - 34 years (Native Digital/Millennial) but with few knowledge on consumers' rights and far from consumers' associations. On the contrary, the baby boomers are more close to consumers' associations but inadequate to play a role on this new world. Finally a cross-cutting issue is the gender dimension on consumers 2.0 generation. The main idea of this project is to support both “using” their complementarities. This project aims with the support of an important company such as IPSOS with a mixed-method research (FGs, desk research and 3 surveys using a sample representative at national level in the project countries through IPSOS and 3 surveys to a sample selected within consumers' associations members. The research will allow to develop a some online and off-line tools (a database of products which give to the consumers the opportunity to get the necessary information to buy product which are sustainable in terms of social and environmental issues through an APP. This approach matches the needs of the target groups. The tools will be tested with the members of the consumers' associations then standardized and disseminated to the general public through ECU and NEPIM cooperation.
Consumer 2.0: Young people towards a new model of production and consumption of goods
D'AMBROSI, LUCIA;SOSPIRO, PAOLO;CROCI ANGELINI, Elisabetta;DAVINO, CRISTINA;MATTUCCI, NATASCIA;RICCIONI, ILARIA;BONGELLI, RAMONA;BERTOLAZZI, ALESSIA;ZANIER, Maria Letizia;CALZOLAIO, SIMONE;DE CIOCCHIS, Fiorella;SANTONI, CLAUDIA
2015-01-01
Abstract
The ICT revolution is changing our way of living, working, producing and consuming which can be summarized as “sharing economy” based on quick and fast decision of purchasing and consumption. However, the digital era which is, on one hand, an opportunity because everything is reachable in few clicks in terms of buying and selling with complete information (internet through pc, tablet or smartphone), it should be used with cautions. This situation decreases our barriers and control on product quality and guarantee. Therefore, the role of research centre and consumers' organizations become crucial to support consumers through precise, reliable, updated, fast and ready-to-use information and tools (apps in particular). Two are the main target groups of this project: the young people from 16 - 34 years (Native Digital/Millennial) but with few knowledge on consumers' rights and far from consumers' associations. On the contrary, the baby boomers are more close to consumers' associations but inadequate to play a role on this new world. Finally a cross-cutting issue is the gender dimension on consumers 2.0 generation. The main idea of this project is to support both “using” their complementarities. This project aims with the support of an important company such as IPSOS with a mixed-method research (FGs, desk research and 3 surveys using a sample representative at national level in the project countries through IPSOS and 3 surveys to a sample selected within consumers' associations members. The research will allow to develop a some online and off-line tools (a database of products which give to the consumers the opportunity to get the necessary information to buy product which are sustainable in terms of social and environmental issues through an APP. This approach matches the needs of the target groups. The tools will be tested with the members of the consumers' associations then standardized and disseminated to the general public through ECU and NEPIM cooperation.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
