The Stakeholder Analysis. A Contribution toward Improving Impact of Rural Policy

Since more than a decade agricultural economists pay more attention to CAP’s effects evaluation as a consequence of a larger social request for understanding what impacts are generated by the adoption of Rural Development Policy. The EU 2020 strategy fosters a political shift from the market liberalization processes toward policies promoting stability and equity, in addition to environment protection and social inclusion. Thus, CAP will have to be better evaluated by both quantitative and qualitative tools in order to understand the role of local communities in RDP implementation. In studying the role of wine tourism, in particular the successful case of Young Wines Exhibition of Sardinia and the failure of the “Verdicchio di Matelica” Wine Road (Ancona), the use of stakeholder analysis has shown positive contribution in evaluating the role of social actors in success/failure of RDP implementation. This work aims at discussing the necessity to use a more holistic evaluation method, mainly focusing on possibilities and difficulties of involving local social actors and policymakers.