Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization. Arts marketing places the ‘customer’ at the center of everything the organization does. It involves thinking through the relationships between the arts organization (private or public), its activities and its public, whether clients (audiences), members, fund providers, sponsors or volunteers.
Arts Marketing
CEDROLA, ELENA;
2014-01-01
Abstract
Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization. Arts marketing places the ‘customer’ at the center of everything the organization does. It involves thinking through the relationships between the arts organization (private or public), its activities and its public, whether clients (audiences), members, fund providers, sponsors or volunteers.File in questo prodotto:
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