A marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision-making processes. The key areas of MKIS are: the internal company record system, the marketing intelligence system, the marketing research system, and the marketing decision support system.
Marketing Information System
CEDROLA, ELENA
2014-01-01
Abstract
A marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision-making processes. The key areas of MKIS are: the internal company record system, the marketing intelligence system, the marketing research system, and the marketing decision support system.File in questo prodotto:
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