The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phase. The paper received the 2012 Best Conference Paper Excellent Award
Country of origin effect in business to business markets – The impact of the Italian country image on business models and relations in China
CEDROLA, ELENA;
2012-01-01
Abstract
The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phase. The paper received the 2012 Best Conference Paper Excellent AwardFile in questo prodotto:
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Cedrola_Battaglia_SEOUL_def_extabs.pdf
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