GIOVANNETTI, MARTA Statistiche
GIOVANNETTI, MARTA
Dipartimento di Economia e diritto
Buying centers and emerging developments: the SME perspective
2024-01-01 Cardinali, S.; Sharma, P.; Cedrola, E.; Giovannetti, M.; Pillai, K. G.
Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour
2020-01-01 Limbu, Yam; Giovannetti, Marta; Cardinali, Silvio
Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions
2022-01-01 Cardinali, Silvio; Pagano, Alessandro; Carloni, Elisa; Giovannetti, Marta; Governatori, Lorenzo
Increasing Brand Orientation and Brand Capabilities Using Licensing: an Opportunity for SMEs in International Markets
2019-01-01 Cardinali, S.; Travaglini, M.; Giovannetti, M.
Measuring B2B social selling: Key activities, antecedents and performance outcomes
2022-01-01 Terho, H.; Giovannetti, M.; Cardinali, S.
Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework
2023-01-01 Giovannetti, Marta
Sales technology and salespeople’s ambidexterity: an ecosystem approach
2020-01-01 Giovannetti, Marta; Cardinali, Silvio; Sharma, Piyush
Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs
2023-01-01 Gaweła, A.; Giovannetti, M.; Li Pomi, G.; Stefańska, M.; Olejnika, I.; Kulaga, B.; Cedrola, E.
Understanding Salespeople's Resistence to, and Acceptance and Leadership of Customer-Driven Change
2022-01-01 Giovannetti, M.; Sharma, A.; Cardinali, S.; Cedrola, E.; Deva, R.
Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic
2023-01-01 Giovannetti, Marta; Sharma, Arun; Rangarajan, Deva; Cardinali, Silvio; Cedrola, Elena
Using film process for Sales Education: the results of EU projects
2021-01-01 Cardinali, Silvio; Kulaga, Barbara; Giovannetti, Marta