Artification offers luxury brands an interpretive framework to improve their image through the application of art-based management strategies. Via an in-depth literature review and secondary data analysis, a new model is designed to synthesize the operations which luxury brands may implement to channel artification processes to their benefit.
Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes
Masè S.;Cedrola E.
2019-01-01
Abstract
Artification offers luxury brands an interpretive framework to improve their image through the application of art-based management strategies. Via an in-depth literature review and secondary data analysis, a new model is designed to synthesize the operations which luxury brands may implement to channel artification processes to their benefit.File in questo prodotto:
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