The article offers insights into media content consumption, especially through subtitling, from the point of view of the users’ awareness and agency as key factors for change. Starting from a redefinition of audience in relation to today’s media and their viewers’ proactive attitude (prosumption), the article reports on an experiment aiming to test the comprehension and appreciation of professional and non-professional subtitles for two popular series by Netflix, namely Black Mirror and Narcos. In its conclusions, the article reflects on changes in viewing habits as inspired, among other factors, by the viewers' active participation in the making of subtitles.
The Reception of Professional and Non Professional Subtitles. Agency, Awareness and Change
Elena Di Giovanni
2018-01-01
Abstract
The article offers insights into media content consumption, especially through subtitling, from the point of view of the users’ awareness and agency as key factors for change. Starting from a redefinition of audience in relation to today’s media and their viewers’ proactive attitude (prosumption), the article reports on an experiment aiming to test the comprehension and appreciation of professional and non-professional subtitles for two popular series by Netflix, namely Black Mirror and Narcos. In its conclusions, the article reflects on changes in viewing habits as inspired, among other factors, by the viewers' active participation in the making of subtitles.| File | Dimensione | Formato | |
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DiGiovanni_Reception-professional-nonprofessional_2018.pdf
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