Abstract Innovation means a new product, a new process, a new business practice, or a new form of organization. It is key to the creation of competitive advantages in any organizations and increasingly at the center of the strategy. Innovation can be largely classified into three: product innovation, process innovation and business model innovation. Among these three, this volume focuses on product innovation and discusses the comprehensive picture of product innovation happening in the global fashion industry at three levels- materials, style and product development- with ample examples and references to global fashion brands. Emphasizing that innovations in materials driven largely by technological standard may not tell the whole story occurring in the industry, authors alert readers to pay attention to the innovation in style, which may serve core competitive advantages for fashion brands and other mature industries where functions or technologies matter less critical. This chapter concludes that the global fashion industry is truly the sector where diverse technologies emerged in many different sectors are merged and synthesized and utilized to solve the needs and concerns of ultimate end users-consumers.
Product Innovation: Core to Continued Success
Cedrola E.;Jin B.
2018-01-01
Abstract
Abstract Innovation means a new product, a new process, a new business practice, or a new form of organization. It is key to the creation of competitive advantages in any organizations and increasingly at the center of the strategy. Innovation can be largely classified into three: product innovation, process innovation and business model innovation. Among these three, this volume focuses on product innovation and discusses the comprehensive picture of product innovation happening in the global fashion industry at three levels- materials, style and product development- with ample examples and references to global fashion brands. Emphasizing that innovations in materials driven largely by technological standard may not tell the whole story occurring in the industry, authors alert readers to pay attention to the innovation in style, which may serve core competitive advantages for fashion brands and other mature industries where functions or technologies matter less critical. This chapter concludes that the global fashion industry is truly the sector where diverse technologies emerged in many different sectors are merged and synthesized and utilized to solve the needs and concerns of ultimate end users-consumers.File | Dimensione | Formato | |
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