Business Models of European Pharmaceutical Firms Operating in China: a Storytelling of Best Practices

Workshop “European Healthcare Firms in China: issues and challenges” Beijing Normal University – Business School Beijing Normal University May, 16th 2017 – Room 1621 06:30 – Ruxiao QU (Beijing Normal University) Elena CEDROLA (University of Macerata) Introduction to the workshop 06:35 – Elena CEDROLA and Loretta BATTAGLIA (University of Macerata) Business Models of European Pharmaceutical Firms Operating in China: a Storytelling of Best Practices 06:55 – Miria RICCI (University of Macerata) Patent Law and pharmaceutical innovation in the People’s Republic of China 07:10 – Viviana GABALLO (University of Macerata) Pharma companies in China: a cross-linguistic and cross-cultural perspective 07:30 – Jonathan MARANO (University of Macerata) China’s New Normal: Transition to where? Implications for Foreign Companies 07:50 – Ruxiao QU (Beijing Normal University) Conclusions