Sfoglia per Autore HU, LALA
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Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
2022-01-01 Cedrola, E.; Hu, L.
Avatar fashion and cultural identity in the metaverse
2023-01-01 Giovannetti, Marta; Kulaga, Barbara; Hu, Lala; Cedrola, Elena
AVATAR AND CULTURAL IDENTITY: A CROSS-CULTURAL STUDY OF THE ATTIRE IN THE METAVERSE
2023-01-01 Giovannetti, Marta; Kulaga, Barbara; Hu, Lala; Cedrola, Elena
A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE
2025-01-01 Giovannetti, M.; Hu, L.; Cedrola, E.
The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
2025-01-01 Hu, L.; Olivieri, M.; Giovannetti, M; Cedrola, E.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19 | 1-gen-2022 | Cedrola, E.; Hu, L. | Cedrola_2022_Revenge spending.pdf |
| Avatar fashion and cultural identity in the metaverse | 1-gen-2023 | Giovannetti, Marta; Kulaga, Barbara; Hu, Lala; Cedrola, Elena | AVATAR FASHION.pdf |
| AVATAR AND CULTURAL IDENTITY: A CROSS-CULTURAL STUDY OF THE ATTIRE IN THE METAVERSE | 1-gen-2023 | Giovannetti, Marta; Kulaga, Barbara; Hu, Lala; Cedrola, Elena | AVATAR AND CULTURAL IDENTITY _ IRIS.pdf |
| A CROSS-CULTURAL STUDY ON AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE | 1-gen-2025 | Giovannetti, M.; Hu, L.; Cedrola, E. | paper_387.pdf |
| The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences | 1-gen-2025 | Hu, L.; Olivieri, M.; Giovannetti, M; Cedrola, E. | Hu_Olivieri_Giovannetti_Cedrola_ 2025_ Retail strategies of luxury fashion firms.pdf |
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