Sfoglia per Serie PALGRAVE STUDIES IN PRACTICE: GLOBAL FASHION BRAND MANAGEMENT
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Arena Water Instinct: Innovation built-in the company DNA
2019-01-01 Cedrola, E.; Silchenko, K.; Masè, S.
Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni
2023-01-01 Bazaki, E.; Cedrola, E.
Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
2017-01-01 Jin, B.; Cedrola, Elena
Fashion Brand Internationalization
2016-01-01 Jin, B.; Cedrola, Elena
Fashion Branding and Communication: Core Strategies of European Luxury and Premium Brands
2017-01-01 Cedrola, Elena; Jin, B.
Louis Vuitton’s Art-based Strategy to Communicate Exclusivity and Prestige
2017-01-01 Masé, S.; Cedrola, Elena
Overview of fashion brand internationalization: theories and trends
2016-01-01 Jin, B.; Cedrola, Elena
Preface - Product innovation in the global fashion industry
2018-01-01 Jin, B.; Cedrola, Elena
Process Innovation in the Global Fashion Industry
2019-01-01 Jin, B. E.; Cedrola, E.
Process Innovation: Hidden Secret to Success and Efficiency
2019-01-01 Jin, B. E.; Cedrola, E.; Kim, N. L.
Product Innovation in the Global Fashion Industry
2018-01-01 Jin, Byoungho; Cedrola, Elena
Product Innovation: Core to Continued Success
2018-01-01 Cedrola, E.; Jin, B.
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